On the morning of her 42nd birthday, Charlene Goodman received a pleasant surprise. The accountant and mother of two, who celebrated with family and friends last Saturday, opened her inbox to find dozens of congratulatory emails from a variety of different stores she had shopped at over the course of the year. Goodman says the messages, which all contained well-wishes from the companies as well as some form of birthday coupon or discount, really helped to make her big day even more special.
“It’s so nice to get a break from all the impersonal spam that clutters up my inbox and get some personalized spam for a change,” she says.
While she has no immediate plans to use any of the special offers she received, Goodman recognizes that at the end of the day, it’s really the thought that counts.
“I’m touched that these large, faceless corporations made room in their no-doubt full databases for my personal information,” she says, “and that they took the time out of their busy days to write a program that would automatically send me an email once a year.”
Goodman’s experience serves as a reminder that although they may possess no true physical form or sense of morality, at the end of the day, these multi-million dollar corporations really do care for us.
“Everyone wants to feel special on their big day,” Goodman says. “When I got those emails, I really felt valued as a customer. And in the end, isn’t that what birthdays are all about?”